Social distancing is changing the way companies connect with their followers on social networks, which have always been a very important channel for generating traffic to websites. In this PROBLOGER article we found how social media is changing, not only in terms of the platforms available but in the strategies to turn each of them into a source of visitors to your website.
Linkedin, Twitter and many platforms change their algorithms very frequently, and unless you are getting results, it takes a lot of time to create and publish content and very often you get a sense of effort without getting results.
In these cases, it is important to analyze the use and strategy you are giving to your social networks, in order to assess the chosen path and whether it is necessary to make any changes in direction.
And if you find yourself in a situation where you have already tried many options and none of them work, it is time to think of a way to create and publish content quickly.
The main objective of your social media should be to offer value to your followers, and to fulfill your value proposition by always putting your followers at the center.
To do this you can ask yourself, or ask your followers if you have doubts, basic questions such as: where are my followers, how do my followers use the social network? By analysing these things you will have a clearer vision of how to attract new followers, how to offer value through your content and how to make them choose you.
Every point of contact you have with your followers is an opportunity to surprise them with the best response and even ask them what they think.
We all like to be asked what we think. On platforms such as Facebook and LinkedIn you can go further, interacting in interest groups and sharing pleasant or professional moments with them.
At this point we enter another world, what kind of content do your followers prefer? Today there is a wide variety of generations, who are professionally active, and who have different preferences: texts, something more visual or live?
Last but not least, there is frequency: how often do we have to post on each social network? To answer this question you have to take many things into account: the platforms each person uses, how many accounts they have on each one and how much time they spend on each one. With this in mind, you can get an idea of the right frequency to communicate with your followers.
The social media strategies that work are the ones that understand their followers well and do it every day. This is not something that is set one day and remains static. Platforms are constantly changing and what worked last year may not work this year - it's a dynamic world that requires regular monitoring and review.
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