Methodology
​Just as the force of gravity pulls objects toward each other, the force of business gravity pulls customers toward successful businesses. Like when we cook with recipes, looking at the ingredients and the final product before starting to do so, methodologies bring efficiency to complex projects that need to attract more customers effortlessly.
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MARKETING AUTOMATION
Marketing automations allows to design and configure custom automation workflows for customers, from welcome campaigns to lead nurturing and abandoned cart recovery.
#CRM #EmailMarketing #Workflows #ABTesting #SMS #Apps
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ATTRIBUTION MODELS
Attribution models are rules or sets of rules that determine how the value of a conversion (such as a purchase or a subscription) is assigned to the different touchpoints a customer had with your brand before completing that conversion.
#LeadGeneration #AcquisitionCost #LeadNurturing
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SCORING
Lead scoring is a system that assigns points to your leads based on their profile and behavior. These points are based on predefined criteria that reflect each lead's interest, fit, and buying potential. The higher the score, the more likely the lead is to become a customer.
#PredictiveModels #LTV #DataModeling #Conversion
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SERVICE LEVEL AGREEMENT
An SLA is a commitment that details the expected service levels and metrics to measure their fulfillment. This can be done between the activities that Marketing must achieve so that Sales can reach its goals. For example:
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Marketing: Commits to delivering 100 qualified leads to the sales department each month.
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Sales: Commits to contacting each of these leads within 1 hour of receiving them and to provide feedback on the quality of the leads.
With this type of agreement, performance reports are created that allow tracking of compliance with this agreement to detect opportunities for improvement.
#Reports #Dashboards #Analytics #Alignment #Workflows
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How can marketing automation drive sustainable growth?Automations help align marketing efforts with long-term growth objectives. By optimizing processes and personalizing the customer experience, it allows you to build stronger relationships and efficiently scale your results.
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What benefits can be expected from implementing marketing automation?The first benefit is usually increased efficiency in campaigns, generated by a personalized customer experience and the resulting increase in revenue in strategies that include monetization.
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How will AI help me identify areas for improvement in my current marketing strategies?AI will analyze your data and market data to discover patterns, trends, and opportunities for improvement, allowing you to adjust strategies for better results.
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¿Qué se debe tener en cuenta para construir un sistema de automatización de marketing efectivo?Key components include automation tools that use Artificial Intelligence, a solid data model integrated with the different channels used by customers, and a robust workflow architecture.
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How can Artificial Intelligence help personalize the customer experience?AI allows you to improve message personalization and audience segmentation to deliver relevant experiences for each customer through their preferred channel.
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What role does the data model play in creating an intelligent growth engine?The data model is the foundation for understanding customers who interact with the company through different channels and for various reasons such as a purchase or a complaint. By collecting, organizing, and analyzing this data, it is possible to predict their behavior and personalize interactions, thus driving growth.
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How can data synchronization of automations with my existing systems be ensured?Automations communicate with other platforms in real-time through APIs and webhooks, ensuring that data flows seamlessly in both directions between the different systems and the automation tool.
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How will AI help me identify areas for improvement in my current marketing strategies?AI will analyze your data and market data to discover patterns, trends, and opportunities for improvement, allowing you to adjust strategies for better results.
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What measures will be implemented to ensure the protection of customer data?Tools for managing subscriber consent and preferences can be implemented for data capture, to ensure compliance with all current data protection regulations in each country.