About
In this phase, we move from strategy to action. With our purpose and vision clearly defined, it's time to design the engine that will drive our growth through marketing automation, harnessing the power of artificial intelligence (AI). This stage is about building the technological foundations and processes that will allow us to achieve our goals efficiently and in a personalized way. AI provides us with powerful tools to optimize every aspect of our growth infrastructure. From selecting the right tools to designing a robust data model and creating intelligent workflows, AI allows us to personalize the customer experience, automate repetitive tasks, and make data-driven decisions. In this section, we will explore: - Intelligent automation tools - Data model - Intelligent workflows - Theoretical foundations We will build the foundations of our sustainable revenue growth strategy. By choosing the right tools, designing a solid data model, creating effective workflows, and understanding the theoretical foundations, we will be ready to launch our growth engine and achieve our business goals.