RevOps: The Key to Sustainable Growth
RevOps empowers organizations to optimize their revenue engine, accelerate deal cycles, and enhance customer satisfaction. In this article,
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Your roadmap to revenue growth
Welcome to a journey through the evolution of marketing. We publish support resources designed to help you increase your revenue predictably.
Alejandro Saavedra
3 min read
Omnichannel positioning strategies: The key to connecting with your audience
Traditional positioning strategies are no longer enough, omnichannel marketing allows you to orchestrate personalized campaigns.
Alejandro Saavedra
2 min read
Competitor Positioning: Intelligent automation and workflows
One of the most important factors in strengthening competitive positioning is intelligent automation along with a human touch.
Alejandro Saavedra
3 min read
How much does it cost to implement a CRM with AI?
When evaluating the cost of a CRM, the question shouldn't just be "how much does it cost?".
Alejandro Saavedra
3 min read
More for More, Less, or the Same: Intelligent Automation
We will see how to identify and break the bottlenecks that hinder growth with marketing automation.
Alejandro Saavedra
5 min read
7 steps to omnichannel success in industrial markets
In this article, we'll explore 7 essential steps to master omnichannel and achieve your sales and marketing goals.
Alejandro Saavedra
3 min read
Trust and security in the age of AI: Lessons from the HubSpot case and the ActiveCampaign model
A HubSpot incident underscores the critical importance of an unwavering commitment to security, and we present a responsible approach.
Alejandro Saavedra
7 min read
Ep.1: Marketing has always been EXMARKETING
We will explore the ever-changing nature of marketing throughout history, demonstrating that marketing has always been EXMARKETING.
Alejandro Saavedra
3 min read
Activating innovation: The AI-Enhanced brainstorming process
Businesses frequently hit the wall of creative stagnation. The challenge is not merely to generate new ideas but to do so systematically,...
Alejandro Saavedra
5 min read
Activation of Innovation: Harnessing market data and customer feedback to unlock business growth
Growing a business is like piecing together a complex puzzle. Each component must perfectly fit together to reveal the full revenue...
Alejandro Saavedra
3 min read
The role of CRM in the modern marketing landscape
Customer Relationship Management (CRM) has emerged as a crucial tool for companies aiming to thrive and grow. CRM systems have evolved...
Alejandro Saavedra
2 min read
Harnessing AI-powered LLM for sales acceleration: A CRM revolution
In the evolving digital business environment, the integration of Artificial Intelligence (AI), especially large language models, into...
Alejandro Saavedra
3 min read
How AI will help combat Inflation with lower costs and prices
Inflation has become a global economic concern, with consumer prices rising at rates not seen in decades. While central banks grapple...
Alejandro Saavedra
3 min read
Omni-Channel experiences for Experience Relationship Management
In today's digital world, the average consumer is cross-device and highly mobile, using their smartphones and other devices...
Alejandro Saavedra
4 min read
How to drive sales with Customer Experience data
Technology has transformed the way brands reach and engage with customers. With the rise of social media and artificial intelligence...
Alejandro Saavedra
2 min read
How CRM improve customer data quality
As the digital landscape evolves, customers expect companies to provide personalized experiences and fast service across multiple...
Alejandro Saavedra
2 min read
The power of software mindset: Empowering your business for success
The digital economy has transformed the way we do business. Today, it's clear that whoever builds the best software wins. To compete in...
Alejandro Saavedra
3 min read
Keys to improving sales team performance
Regardless of whether your sales force sells, provides a service or manages accounts, they are always in dynamic work situations with...
Alejandro Saavedra
3 min read
Take care of your database as if they were your pets
It's not uncommon for companies to view their databases as a necessary evil, something they must have but don't necessarily want to...
Alejandro Saavedra
4 min read
The 3 key elements to boost your store
Creating campaigns to sell more can be very simple: sometimes you just need to create an email and send it to your customer list. No...
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