Advanced personalization with XRM: Happy customers and better results
An XRM is a tool built on a CRM platform that can allow you to go beyond basic personalization.
top of page
Your roadmap to revenue growth
Welcome to a journey through the evolution of marketing. We publish support resources designed to help you increase your revenue predictably.
Alejandro Saavedra
5 min read
7 steps to omnichannel success in industrial markets
In this article, we'll explore 7 essential steps to master omnichannel and achieve your sales and marketing goals.
Alejandro Saavedra
2 min read
Smart Positioning: Going beyond the Marlboro Man
In this article, we will explore how the success of Marlboro in the 50s and 60s can be replicated in the age of Artificial Intelligence.
Alejandro Saavedra
4 min read
The power of AI in audience curation: Beyond vanity metrics
We will delve into the power of AI to drive audience curation.
Alejandro Saavedra
3 min read
Trust and security in the age of AI: Lessons from the HubSpot case and the ActiveCampaign model
A HubSpot incident underscores the critical importance of an unwavering commitment to security, and we present a responsible approach.
Alejandro Saavedra
6 min read
Transparency and Trust: The pillars of effective B2B lead generation
How a trust-based lead generation strategy can transform your results, leveraging the power of CRM strategies and marketing automation.
Alejandro Saavedra
2 min read
AI and your CRM as secret allies
We're at a point where artificial intelligence (AI) is gradually integrating into CRM platforms to create personalized and effective strateg
Alejandro Saavedra
2 min read
Omnichannel challenges the laws of traditional marketing
We will explore different solutions to simplify omnichannel and take it to a whole new level that was not possible in traditional marketing.
Alejandro Saavedra
2 min read
AI personalization for marketing and sales
How personalization is one of the keys to success in marketing and sales in today's digital world.
Alejandro Saavedra
2 min read
Workflows that convert leads into customers
AI-powered marketing automation platforms emerge as an innovative solution that combines artificial intelligence with the power of a CRM.
Alejandro Saavedra
2 min read
How AI is making marketing more personalized
How AI-powered marketing automation is solving the challenge of personalization at scale.
Alejandro Saavedra
2 min read
Recommendations for Multi-Platform Marketing
Exploraremos cómo aprovechar al máximo las múltiples plataformas de marketing para automatizar campañas de manera efectiva
Alejandro Saavedra
3 min read
Ideas for hyper-personalized campaigns
How to go beyond basic customer and company data with custom data objects and Artificial Intelligence.
Alejandro Saavedra
2 min read
Digital metamorphosis for ecommerce platforms
How integrations can revolutionize the way businesses interact with their customers and maximize their results.
Alejandro Saavedra
2 min read
Creating email marketing campaigns
An innovative approach that allows companies to create highly personalized and effective campaigns that connect with their audiences.
Alejandro Saavedra
5 min read
Ep.20: A legacy of suffering from the last century
We delve into one of the most emblematic and controversial campaigns in marketing history.
Alejandro Saavedra
7 min read
Ep.1: Marketing has always been EXMARKETING
We will explore the ever-changing nature of marketing throughout history, demonstrating that marketing has always been EXMARKETING.
Alejandro Saavedra
2 min read
The strategic art of customer curation: Leveraging data for growth
Revisiting Peter Drucker's pivotal insight, "The customer defines the business's essence, offerings, and success," sheds light on a...
Alejandro Saavedra
2 min read
Personalization: The heartbeat of consumer culture
Personalization has emerged as the core driving force, distinguishing brands in a marketplace where consumers are bombarded with endless...
Alejandro Saavedra
2 min read
AI for social good: How virtual assistants can guide ethics and morality
The integration of AI in business processes isn't just about efficiency and profitability; it's increasingly about aligning business...
bottom of page