Advanced personalization with XRM: Happy customers and better results
An XRM is a tool built on a CRM platform that can allow you to go beyond basic personalization.
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Your roadmap to revenue growth
Welcome to a journey through the evolution of marketing. We publish support resources designed to help you increase your revenue predictably.
Alejandro Saavedra
3 min read
Omnichannel positioning strategies: The key to connecting with your audience
Traditional positioning strategies are no longer enough, omnichannel marketing allows you to orchestrate personalized campaigns.
Alejandro Saavedra
3 min read
How much does it cost to implement a CRM with AI?
When evaluating the cost of a CRM, the question shouldn't just be "how much does it cost?".
Alejandro Saavedra
5 min read
7 steps to omnichannel success in industrial markets
In this article, we'll explore 7 essential steps to master omnichannel and achieve your sales and marketing goals.
Alejandro Saavedra
4 min read
The power of AI in audience curation: Beyond vanity metrics
We will delve into the power of AI to drive audience curation.
Alejandro Saavedra
3 min read
Trust and security in the age of AI: Lessons from the HubSpot case and the ActiveCampaign model
A HubSpot incident underscores the critical importance of an unwavering commitment to security, and we present a responsible approach.
Alejandro Saavedra
6 min read
Transparency and Trust: The pillars of effective B2B lead generation
How a trust-based lead generation strategy can transform your results, leveraging the power of CRM strategies and marketing automation.
Alejandro Saavedra
2 min read
AI and your CRM as secret allies
We're at a point where artificial intelligence (AI) is gradually integrating into CRM platforms to create personalized and effective strateg
Alejandro Saavedra
3 min read
How to optimize ROI in sales campaigns
How the strategic combination of AI and CRM can enhance the ROI of sales campaigns
Alejandro Saavedra
2 min read
AI revolutionizes segmentation
Audience segmentation has always been fundamental to the success of marketing campaigns.
Alejandro Saavedra
2 min read
How to transform data into pure gold
How to integrate data with the use of artificial intelligence to enhance CRM strategies.
Alejandro Saavedra
2 min read
Omnichannel challenges the laws of traditional marketing
We will explore different solutions to simplify omnichannel and take it to a whole new level that was not possible in traditional marketing.
Alejandro Saavedra
2 min read
AI personalization for marketing and sales
How personalization is one of the keys to success in marketing and sales in today's digital world.
Alejandro Saavedra
2 min read
AI-powered lead scoring
How Artificial Intelligence (AI) is revolutionizing marketing and sales with one of the most powerful tools it offers: lead scoring
Alejandro Saavedra
2 min read
Workflows that convert leads into customers
AI-powered marketing automation platforms emerge as an innovative solution that combines artificial intelligence with the power of a CRM.
Alejandro Saavedra
2 min read
How AI is making marketing more personalized
How AI-powered marketing automation is solving the challenge of personalization at scale.
Alejandro Saavedra
2 min read
Data models to transform marketing
Veremos como la combinación de la IA y los CRM está revolucionando la forma en que las empresas interactúan con sus audiencias.
Alejandro Saavedra
2 min read
Recommendations for Multi-Platform Marketing
Exploraremos cómo aprovechar al máximo las múltiples plataformas de marketing para automatizar campañas de manera efectiva
Alejandro Saavedra
2 min read
The rise of informed marketing
How one of the keys to marketing success is transformed with data: the ability to understand and anticipate customer needs.
Alejandro Saavedra
3 min read
Ideas for hyper-personalized campaigns
How to go beyond basic customer and company data with custom data objects and Artificial Intelligence.
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