Ep. 26: The hidden truth behind your favorite drink
We'll delve into a campaign that has sparked controversy and concern on social media.
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Your roadmap to revenue growth
Welcome to a journey through the evolution of marketing. We publish support resources designed to help you increase your revenue predictably.
Alejandro Saavedra
4 min read
Ep.21: Celibacy is not the answer
We dissect a campaign that, with the best of intentions, ended up unleashing a storm of criticism.
Alejandro Saavedra
4 min read
Ep.16: Kisses that change the world or advertising provocation
Get ready for a journey to the heart of one of the most daring and controversial advertising campaigns in recent history.
Alejandro Saavedra
4 min read
Ep.15: Racist immaculate purity
Was it an innocent mistake or a deliberate attempt to exploit harmful stereotypes? In this episode, we unearth a campaign that left a stain
Alejandro Saavedra
4 min read
Ep.14: The instant smile that wasn't so instantaneous
We dive into a campaign that shone more for its controversy than its results.
Alejandro Saavedra
3 min read
Ep.13: The doctor who became an object
In this episode of EXMARKETING, we unearth a campaign that sparked a scandal in the video game world.
Alejandro Saavedra
4 min read
Ep.12: When tradition is more important than taste
In this episode of EXMARKETING, we dust off a campaign that shook the world of soft drinks and left us a lesson about the power of nostalgia
Alejandro Saavedra
4 min read
Ep.11: An example of migraine for pharmaceutical marketing
We unearth an ad that promised relief but hid a painful secret. How far will a company go to sell a product?
Alejandro Saavedra
4 min read
Ep.10: The explosive recipe that ignited social media
In this episode, we delve into a campaign that attempted to be bold and provocative, but ended up being an explosive cocktail of bad taste a
Alejandro Saavedra
4 min read
Ep.9: The cowboy who started a fire
Today, we'll dive into a campaign that ignited more than just cigarettes and explore how its toxic fumes still affect our perceptions of gen
Alejandro Saavedra
4 min read
Ep.8: The Filet-O-Fish that makes you cry
In this episode of EXMARKETING, we delve into the world of emotional advertising, but with an unexpected twist.
Alejandro Saavedra
4 min read
Ep.6: The whale that wanted to lose weight
In this episode, we unearth a campaign that tried to merge animal activism with the obsession for the perfect figure.
Alejandro Saavedra
4 min read
Ep.5: The soap that whitens... reputations
Get ready for a journey to the dark side of marketing, where a brand that prided itself on promoting real beauty ended up starring in a real
Alejandro Saavedra
4 min read
Ep.3: The campaign that promised to blow minds
Get ready for a trip to the past, to a time when a fast-food chain tried to spice up its menu with a pinch of eroticism.
Alejandro Saavedra
7 min read
Ep.1: Marketing has always been EXMARKETING
We will explore the ever-changing nature of marketing throughout history, demonstrating that marketing has always been EXMARKETING.
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