Trust and security in the age of AI: Lessons from the HubSpot case and the ActiveCampaign model
A HubSpot incident underscores the critical importance of an unwavering commitment to security, and we present a responsible approach.
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Your roadmap to revenue growth
Welcome to a journey through the evolution of marketing. We publish support resources designed to help you increase your revenue predictably.
Alejandro Saavedra
3 min read
Navigating the Age of AI-Influenced Decision-Making
In an era defined by the ubiquitous presence of Artificial Intelligence (AI), the extent to which algorithms can subtly influence our...
Alejandro Saavedra
2 min read
Embracing data-informed choices: The new axioms of modern marketing
In an era where data is the new currency, businesses are rapidly transitioning towards data-informed decision-making models. This shift...
Alejandro Saavedra
2 min read
AI for social good: How virtual assistants can guide ethics and morality
The integration of AI in business processes isn't just about efficiency and profitability; it's increasingly about aligning business...
Alejandro Saavedra
2 min read
The future of marketing: A symphony of automation and AI
The intersection of Artificial Intelligence (AI) and automation in marketing represents a significant paradigm shift. This fusion is not...
Alejandro Saavedra
2 min read
The invisible force of human-centric technology in business: Revolutionizing practices for sustainable growth
Human-centric technology is not just a fleeting trend in the business landscape; it is the invisible force shaping the future of...
Alejandro Saavedra
2 min read
Reframing marketing personalization: Finding the human touch in AI-driven strategies
In the quest for highly tailored marketing experiences, businesses increasingly rely on Artificial Intelligence (AI). However, this...
Alejandro Saavedra
2 min read
Emobots - Analyzing Paralinguistics for more natural AI interactions
Artificial intelligence has made incredible strides in recent years in understanding human language. Systems like ChatGPT can now hold...
Alejandro Saavedra
2 min read
The dawn of a new era in AI: Unveiling Google DeepMind's Gemini
The field of Artificial Intelligence (AI) is witnessing a revolutionary transformation with the advent of Google DeepMind's Gemini model....
Alejandro Saavedra
2 min read
Delivering personalized guidance at scale with intelligent bots: A new axiom in customer engagement
In the ever-evolving landscape of customer engagement, one axiom stands paramount: Personalization is key to customer satisfaction. As...
Alejandro Saavedra
2 min read
Harnessing AI-powered LLM for sales acceleration: A CRM revolution
In the evolving digital business environment, the integration of Artificial Intelligence (AI), especially large language models, into...
Alejandro Saavedra
3 min read
Nurturing Responsible AI Progress by Defining Autonomy
The question of AI autonomy looms large. As businesses seek to deliver human-centric experiences for customers and employees, defining...
Alejandro Saavedra
3 min read
Designing AI chatbots to converse ethically - A path towards a better Human-Bot Interaction
The recent advances in artificial intelligence have led to the development of chatbots that can hold remarkably human-like conversations....
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