7 steps to omnichannel success in industrial markets
In this article, we'll explore 7 essential steps to master omnichannel and achieve your sales and marketing goals.
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Your roadmap to revenue growth
Welcome to a journey through the evolution of marketing. We publish support resources designed to help you increase your revenue predictably.
Alejandro Saavedra
2 min read
Smart Positioning: Going beyond the Marlboro Man
In this article, we will explore how the success of Marlboro in the 50s and 60s can be replicated in the age of Artificial Intelligence.
Alejandro Saavedra
4 min read
The power of AI in audience curation: Beyond vanity metrics
We will delve into the power of AI to drive audience curation.
Alejandro Saavedra
3 min read
Trust and security in the age of AI: Lessons from the HubSpot case and the ActiveCampaign model
A HubSpot incident underscores the critical importance of an unwavering commitment to security, and we present a responsible approach.
Alejandro Saavedra
6 min read
Transparency and Trust: The pillars of effective B2B lead generation
How a trust-based lead generation strategy can transform your results, leveraging the power of CRM strategies and marketing automation.
Alejandro Saavedra
4 min read
Ep.24: The power of the unexpected
We'll explore how a car brand used humor and audacity to stand out in a saturated market, and we'll analyze the results.
Alejandro Saavedra
4 min read
Ep.22: A doll that takes you to discover the world
We delve into a collaboration that nobody saw coming: an iconic doll, a tech giant, and a comedian join forces to create an interactive expe
Alejandro Saavedra
5 min read
Ep.20: A legacy of suffering from the last century
We delve into one of the most emblematic and controversial campaigns in marketing history.
Alejandro Saavedra
3 min read
Ep.18: A war to go to the beach
Get ready for a trip to the recent past, where a protein supplement brand unleashed a tsunami of controversy.
Alejandro Saavedra
4 min read
Ep.16: Kisses that change the world or advertising provocation
Get ready for a journey to the heart of one of the most daring and controversial advertising campaigns in recent history.
Alejandro Saavedra
4 min read
Ep.14: The instant smile that wasn't so instantaneous
We dive into a campaign that shone more for its controversy than its results.
Alejandro Saavedra
4 min read
Ep.12: When tradition is more important than taste
In this episode of EXMARKETING, we dust off a campaign that shook the world of soft drinks and left us a lesson about the power of nostalgia
Alejandro Saavedra
4 min read
Ep.9: The cowboy who started a fire
Today, we'll dive into a campaign that ignited more than just cigarettes and explore how its toxic fumes still affect our perceptions of gen
Alejandro Saavedra
4 min read
Ep.8: The Filet-O-Fish that makes you cry
In this episode of EXMARKETING, we delve into the world of emotional advertising, but with an unexpected twist.
Alejandro Saavedra
4 min read
Ep.6: The whale that wanted to lose weight
In this episode, we unearth a campaign that tried to merge animal activism with the obsession for the perfect figure.
Alejandro Saavedra
4 min read
Ep.5: The soap that whitens... reputations
Get ready for a journey to the dark side of marketing, where a brand that prided itself on promoting real beauty ended up starring in a real
Alejandro Saavedra
4 min read
Ep.4: Halitosis, the monster of bad breath
What happens when a brand decides to play on our deepest fears to sell its product?
Alejandro Saavedra
4 min read
Ep.3: The campaign that promised to blow minds
Get ready for a trip to the past, to a time when a fast-food chain tried to spice up its menu with a pinch of eroticism.
Alejandro Saavedra
4 min read
Ep.2: The drink that deceived with its healthy disguise
We uncover a campaign that left a bitter taste in our mouths and reminds us that not all that glitters is gold... or vitamins.
Alejandro Saavedra
7 min read
Ep.1: Marketing has always been EXMARKETING
We will explore the ever-changing nature of marketing throughout history, demonstrating that marketing has always been EXMARKETING.
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