Your roadmap to revenue growth

Welcome to a journey through the evolution of marketing. We publish support resources designed to help you increase your revenue predictably.

2 min read

How to use artificial intelligence powered chatbots to improve customer and employee experience

In the age of digital transformation, businesses must constantly seek ways to improve customer and employee experiences. One way to do so...

3 min read

XRM: The next generation of personalization

Personalization has become a buzzword. Companies are constantly seeking ways to connect with their customers in a more meaningful way,...

3 min read

How to improve the Experience with customer and employee data

As a business owner, you are likely constantly asking yourself questions about your customers. Who are they? What do they want today? How...

2 min read

How CRM improve customer data quality

As the digital landscape evolves, customers expect companies to provide personalized experiences and fast service across multiple...

3 min read

Take care of your database as if they were your pets

It's not uncommon for companies to view their databases as a necessary evil, something they must have but don't necessarily want to...

3 min read

5 tips for conducting effective satisfaction surveys

Satisfaction surveys are the best way to start working with human-centered data and insights to personalize customer engagement and...

6 min read

Pricing strategies to boost your commerce sales

Price is one of the main drivers of a company's profitability and survival over time. It is very common to hear "we don't sell because we...

4 min read

How to integrate Customer and Employee experience

Customers and employees have always been the key to business success for a long time, so integrating those experiences is something that...

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