RevOps: The Key to Sustainable Growth
RevOps empowers organizations to optimize their revenue engine, accelerate deal cycles, and enhance customer satisfaction. In this article,
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Your roadmap to revenue growth
Welcome to a journey through the evolution of marketing. We publish support resources designed to help you increase your revenue predictably.
Alejandro Saavedra
2 min read
Advanced personalization with XRM: Happy customers and better results
An XRM is a tool built on a CRM platform that can allow you to go beyond basic personalization.
Alejandro Saavedra
3 min read
Omnichannel positioning strategies: The key to connecting with your audience
Traditional positioning strategies are no longer enough, omnichannel marketing allows you to orchestrate personalized campaigns.
Alejandro Saavedra
2 min read
Competitor Positioning: Intelligent automation and workflows
One of the most important factors in strengthening competitive positioning is intelligent automation along with a human touch.
Alejandro Saavedra
3 min read
Trust and security in the age of AI: Lessons from the HubSpot case and the ActiveCampaign model
A HubSpot incident underscores the critical importance of an unwavering commitment to security, and we present a responsible approach.
Alejandro Saavedra
7 min read
Ep.1: Marketing has always been EXMARKETING
We will explore the ever-changing nature of marketing throughout history, demonstrating that marketing has always been EXMARKETING.
Alejandro Saavedra
2 min read
The strategic art of customer curation: Leveraging data for growth
Revisiting Peter Drucker's pivotal insight, "The customer defines the business's essence, offerings, and success," sheds light on a...
Alejandro Saavedra
2 min read
Personalization: The heartbeat of consumer culture
Personalization has emerged as the core driving force, distinguishing brands in a marketplace where consumers are bombarded with endless...
Alejandro Saavedra
2 min read
The importance of deploying omnichannel marketing strategies
The importance of deploying omnichannel marketing strategies has never been more pronounced. Omnichannel marketing transcends traditional...
Alejandro Saavedra
2 min read
AI for social good: How virtual assistants can guide ethics and morality
The integration of AI in business processes isn't just about efficiency and profitability; it's increasingly about aligning business...
Alejandro Saavedra
3 min read
AI-Ready Humanizing Brand Strategies in the Age of Artificial Intelligence
As artificial intelligence and robotics become further integrated into business operations, generic and commoditized offerings will no...
Alejandro Saavedra
2 min read
The future of marketing: A symphony of automation and AI
The intersection of Artificial Intelligence (AI) and automation in marketing represents a significant paradigm shift. This fusion is not...
Alejandro Saavedra
2 min read
The invisible force of human-centric technology in business: Revolutionizing practices for sustainable growth
Human-centric technology is not just a fleeting trend in the business landscape; it is the invisible force shaping the future of...
Alejandro Saavedra
2 min read
Reframing marketing personalization: Finding the human touch in AI-driven strategies
In the quest for highly tailored marketing experiences, businesses increasingly rely on Artificial Intelligence (AI). However, this...
Alejandro Saavedra
2 min read
Emobots - Analyzing Paralinguistics for more natural AI interactions
Artificial intelligence has made incredible strides in recent years in understanding human language. Systems like ChatGPT can now hold...
Alejandro Saavedra
5 min read
Activation of Innovation: Harnessing market data and customer feedback to unlock business growth
Growing a business is like piecing together a complex puzzle. Each component must perfectly fit together to reveal the full revenue...
Alejandro Saavedra
3 min read
The role of CRM in the modern marketing landscape
Customer Relationship Management (CRM) has emerged as a crucial tool for companies aiming to thrive and grow. CRM systems have evolved...
Alejandro Saavedra
2 min read
The dawn of a new era in AI: Unveiling Google DeepMind's Gemini
The field of Artificial Intelligence (AI) is witnessing a revolutionary transformation with the advent of Google DeepMind's Gemini model....
Alejandro Saavedra
2 min read
Delivering personalized guidance at scale with intelligent bots: A new axiom in customer engagement
In the ever-evolving landscape of customer engagement, one axiom stands paramount: Personalization is key to customer satisfaction. As...
Alejandro Saavedra
2 min read
Harnessing AI-powered LLM for sales acceleration: A CRM revolution
In the evolving digital business environment, the integration of Artificial Intelligence (AI), especially large language models, into...
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