Your roadmap to revenue growth

Welcome to a journey through the evolution of marketing. We publish support resources designed to help you increase your revenue predictably.

5 min read

Ep.27: Humor, politics, and appliances

We'll dive into a marketing campaign that cleverly combined humor and Argentina's political landscape to capture public attention and spark

5 min read

Ep.25: The Metamorphosis of an iconic brand

We will explore how a world-renowned brand transformed its image and message to adapt to changing times and the demands of a more conscious

4 min read

Ep.23: A bet on omnichannel loyalty

We'll analyze how a sports beverage brand is using technology to create a more personalized and engaging customer experience.

4 min read

Ep.22: A doll that takes you to discover the world

We delve into a collaboration that nobody saw coming: an iconic doll, a tech giant, and a comedian join forces to create an interactive expe

4 min read

Ep.16: Kisses that change the world or advertising provocation

Get ready for a journey to the heart of one of the most daring and controversial advertising campaigns in recent history.

4 min read

Ep.12: When tradition is more important than taste

In this episode of EXMARKETING, we dust off a campaign that shook the world of soft drinks and left us a lesson about the power of nostalgia

4 min read

Ep.3: The campaign that promised to blow minds

Get ready for a trip to the past, to a time when a fast-food chain tried to spice up its menu with a pinch of eroticism.

7 min read

Ep.1: Marketing has always been EXMARKETING

We will explore the ever-changing nature of marketing throughout history, demonstrating that marketing has always been EXMARKETING.

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