The importance of deploying omnichannel marketing strategies
The importance of deploying omnichannel marketing strategies has never been more pronounced. Omnichannel marketing transcends traditional...
top of page
Your roadmap to revenue growth
Welcome to a journey through the evolution of marketing. We publish support resources designed to help you increase your revenue predictably.
Alejandro Saavedra
2 min read
AI for social good: How virtual assistants can guide ethics and morality
The integration of AI in business processes isn't just about efficiency and profitability; it's increasingly about aligning business...
Alejandro Saavedra
2 min read
The future of marketing: A symphony of automation and AI
The intersection of Artificial Intelligence (AI) and automation in marketing represents a significant paradigm shift. This fusion is not...
Alejandro Saavedra
2 min read
Emobots - Analyzing Paralinguistics for more natural AI interactions
Artificial intelligence has made incredible strides in recent years in understanding human language. Systems like ChatGPT can now hold...
Alejandro Saavedra
5 min read
Activation of Innovation: Harnessing market data and customer feedback to unlock business growth
Growing a business is like piecing together a complex puzzle. Each component must perfectly fit together to reveal the full revenue...
Alejandro Saavedra
3 min read
The emotional value of AI: Why companies must focus on human connection
In the evolving landscape of artificial intelligence (AI), businesses are increasingly harnessing its capabilities for operational...
Alejandro Saavedra
2 min read
Cultivating a Hive of Service Excellence
An office buzzes with the collective energy of its workforce, like a hive of activity. Each employee fulfills their unique role while...
Alejandro Saavedra
2 min read
What Tasks Should You Automate with an AI Virtual Assistant?
The development of Artificial Intelligence (AI) has brought about a revolutionary change in the way businesses and individuals operate....
Alejandro Saavedra
3 min read
Understanding the diverse EU consumer landscape
Customers seek out brands that offer meaningful, empathetic relationships and interactions. To meet these diverse EU consumer landscape...
Alejandro Saavedra
3 min read
3 steps to creating long-term passive income
In this article, we are going to talk about how to generate passive income sources that can be sustained over time, understanding...
Alejandro Saavedra
3 min read
Positioning strategies for products and services
Positioning always looks to take a place in the consumer's mind the exact place we want to be, understanding "place" as a reference to a...
Alejandro Saavedra
6 min read
Quick Guide to Branding: Origin and Evolution of Brands
The brand, as it is used today, started thouthands of years ago as a signature or manufacturer's seal associated with a product, rather...
Alejandro Saavedra
6 min read
Types of retail outlets and key factors for their development
According to Georges Chétochine in his book "Strategic Marketing of Distribution Channels" there are three types of points of sale that...
bottom of page