Ep.30: The scandal that shook trust in social media
We'll explore a scandal that exposed the fine line between persuasion and manipulation in the digital world.
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Your roadmap to revenue growth
Welcome to a journey through the evolution of marketing. We publish support resources designed to help you increase your revenue predictably.
Alejandro Saavedra
3 min read
Ep. 26: The hidden truth behind your favorite drink
We'll delve into a campaign that has sparked controversy and concern on social media.
Alejandro Saavedra
4 min read
Ep.21: Celibacy is not the answer
We dissect a campaign that, with the best of intentions, ended up unleashing a storm of criticism.
Alejandro Saavedra
3 min read
Ep.18: A war to go to the beach
Get ready for a trip to the recent past, where a protein supplement brand unleashed a tsunami of controversy.
Alejandro Saavedra
4 min read
Ep.17: The fine line between humor and hate
We will explore how a well-known brand tried to harness the adventurous spirit of its audience, but ended up generating a wave of criticism.
Alejandro Saavedra
3 min read
Ep.13: The doctor who became an object
In this episode of EXMARKETING, we unearth a campaign that sparked a scandal in the video game world.
Alejandro Saavedra
4 min read
Ep.11: An example of migraine for pharmaceutical marketing
We unearth an ad that promised relief but hid a painful secret. How far will a company go to sell a product?
Alejandro Saavedra
4 min read
Ep.8: The Filet-O-Fish that makes you cry
In this episode of EXMARKETING, we delve into the world of emotional advertising, but with an unexpected twist.
Alejandro Saavedra
3 min read
Ep.7: The mirage of beauty
But what happens when reality becomes distorted and illusion becomes the star product?
Alejandro Saavedra
4 min read
Ep.6: The whale that wanted to lose weight
In this episode, we unearth a campaign that tried to merge animal activism with the obsession for the perfect figure.
Alejandro Saavedra
4 min read
Ep.5: The soap that whitens... reputations
Get ready for a journey to the dark side of marketing, where a brand that prided itself on promoting real beauty ended up starring in a real
Alejandro Saavedra
4 min read
Ep.3: The campaign that promised to blow minds
Get ready for a trip to the past, to a time when a fast-food chain tried to spice up its menu with a pinch of eroticism.
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