Ep.10: The explosive recipe that ignited social media
In this episode, we delve into a campaign that attempted to be bold and provocative, but ended up being an explosive cocktail of bad taste a
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Your roadmap to revenue growth
Welcome to a journey through the evolution of marketing. We publish support resources designed to help you increase your revenue predictably.
Alejandro Saavedra
4 min read
Ep.9: The cowboy who started a fire
Today, we'll dive into a campaign that ignited more than just cigarettes and explore how its toxic fumes still affect our perceptions of gen
Alejandro Saavedra
4 min read
Ep.8: The Filet-O-Fish that makes you cry
In this episode of EXMARKETING, we delve into the world of emotional advertising, but with an unexpected twist.
Alejandro Saavedra
3 min read
Ep.7: The mirage of beauty
But what happens when reality becomes distorted and illusion becomes the star product?
Alejandro Saavedra
4 min read
Ep.6: The whale that wanted to lose weight
In this episode, we unearth a campaign that tried to merge animal activism with the obsession for the perfect figure.
Alejandro Saavedra
4 min read
Ep.5: The soap that whitens... reputations
Get ready for a journey to the dark side of marketing, where a brand that prided itself on promoting real beauty ended up starring in a real
Alejandro Saavedra
4 min read
Ep.4: Halitosis, the monster of bad breath
What happens when a brand decides to play on our deepest fears to sell its product?
Alejandro Saavedra
4 min read
Ep.3: The campaign that promised to blow minds
Get ready for a trip to the past, to a time when a fast-food chain tried to spice up its menu with a pinch of eroticism.
Alejandro Saavedra
4 min read
Ep.2: The drink that deceived with its healthy disguise
We uncover a campaign that left a bitter taste in our mouths and reminds us that not all that glitters is gold... or vitamins.
Alejandro Saavedra
7 min read
Ep.1: Marketing has always been EXMARKETING
We will explore the ever-changing nature of marketing throughout history, demonstrating that marketing has always been EXMARKETING.
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