Ep.30: The scandal that shook trust in social media
We'll explore a scandal that exposed the fine line between persuasion and manipulation in the digital world.
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Welcome to a journey through the evolution of marketing. We publish support resources designed to help you increase your revenue predictably.
Alejandro Saavedra
4 min read
Ep.29: White Christmas, black controversy
In this episode, we will analyze a marketing campaign that sparked an intense debate about the limits of audacity and cultural sensitivity.
Alejandro Saavedra
4 min read
Ep.28: Happiness is a journey, not a destination
We'll explore an advertising campaign that, with a simple phrase, managed to encapsulate the essence of a brand.
Alejandro Saavedra
5 min read
Ep.27: Humor, politics, and appliances
We'll dive into a marketing campaign that cleverly combined humor and Argentina's political landscape to capture public attention and spark
Alejandro Saavedra
3 min read
Ep. 26: The hidden truth behind your favorite drink
We'll delve into a campaign that has sparked controversy and concern on social media.
Alejandro Saavedra
5 min read
Ep.25: The Metamorphosis of an iconic brand
We will explore how a world-renowned brand transformed its image and message to adapt to changing times and the demands of a more conscious
Alejandro Saavedra
4 min read
Ep.24: The power of the unexpected
We'll explore how a car brand used humor and audacity to stand out in a saturated market, and we'll analyze the results.
Alejandro Saavedra
4 min read
Ep.23: A bet on omnichannel loyalty
We'll analyze how a sports beverage brand is using technology to create a more personalized and engaging customer experience.
Alejandro Saavedra
4 min read
Ep.22: A doll that takes you to discover the world
We delve into a collaboration that nobody saw coming: an iconic doll, a tech giant, and a comedian join forces to create an interactive expe
Alejandro Saavedra
4 min read
Ep.21: Celibacy is not the answer
We dissect a campaign that, with the best of intentions, ended up unleashing a storm of criticism.
Alejandro Saavedra
5 min read
Ep.20: A legacy of suffering from the last century
We delve into one of the most emblematic and controversial campaigns in marketing history.
Alejandro Saavedra
4 min read
Ep.19: Adorable pet or wolf in sheep's skin
We will talk about the controversial protagonist of a campaign that unleashed a storm of criticism and ethical questions.
Alejandro Saavedra
3 min read
Ep.18: A war to go to the beach
Get ready for a trip to the recent past, where a protein supplement brand unleashed a tsunami of controversy.
Alejandro Saavedra
4 min read
Ep.17: The fine line between humor and hate
We will explore how a well-known brand tried to harness the adventurous spirit of its audience, but ended up generating a wave of criticism.
Alejandro Saavedra
4 min read
Ep.16: Kisses that change the world or advertising provocation
Get ready for a journey to the heart of one of the most daring and controversial advertising campaigns in recent history.
Alejandro Saavedra
4 min read
Ep.15: Racist immaculate purity
Was it an innocent mistake or a deliberate attempt to exploit harmful stereotypes? In this episode, we unearth a campaign that left a stain
Alejandro Saavedra
4 min read
Ep.14: The instant smile that wasn't so instantaneous
We dive into a campaign that shone more for its controversy than its results.
Alejandro Saavedra
3 min read
Ep.13: The doctor who became an object
In this episode of EXMARKETING, we unearth a campaign that sparked a scandal in the video game world.
Alejandro Saavedra
4 min read
Ep.12: When tradition is more important than taste
In this episode of EXMARKETING, we dust off a campaign that shook the world of soft drinks and left us a lesson about the power of nostalgia
Alejandro Saavedra
4 min read
Ep.11: An example of migraine for pharmaceutical marketing
We unearth an ad that promised relief but hid a painful secret. How far will a company go to sell a product?
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