RevOps: The Key to Sustainable Growth
RevOps empowers organizations to optimize their revenue engine, accelerate deal cycles, and enhance customer satisfaction. In this article,
top of page
Your roadmap to revenue growth
Welcome to a journey through the evolution of marketing. We publish support resources designed to help you increase your revenue predictably.
Alejandro Saavedra
2 min read
Advanced personalization with XRM: Happy customers and better results
An XRM is a tool built on a CRM platform that can allow you to go beyond basic personalization.
Alejandro Saavedra
3 min read
Omnichannel positioning strategies: The key to connecting with your audience
Traditional positioning strategies are no longer enough, omnichannel marketing allows you to orchestrate personalized campaigns.
Alejandro Saavedra
2 min read
Competitor Positioning: Intelligent automation and workflows
One of the most important factors in strengthening competitive positioning is intelligent automation along with a human touch.
Alejandro Saavedra
3 min read
How much does it cost to implement a CRM with AI?
When evaluating the cost of a CRM, the question shouldn't just be "how much does it cost?".
Alejandro Saavedra
3 min read
More for More, Less, or the Same: Intelligent Automation
We will see how to identify and break the bottlenecks that hinder growth with marketing automation.
Alejandro Saavedra
5 min read
7 steps to omnichannel success in industrial markets
In this article, we'll explore 7 essential steps to master omnichannel and achieve your sales and marketing goals.
Alejandro Saavedra
2 min read
Smart Positioning: Going beyond the Marlboro Man
In this article, we will explore how the success of Marlboro in the 50s and 60s can be replicated in the age of Artificial Intelligence.
Alejandro Saavedra
4 min read
The power of AI in audience curation: Beyond vanity metrics
We will delve into the power of AI to drive audience curation.
Alejandro Saavedra
3 min read
Trust and security in the age of AI: Lessons from the HubSpot case and the ActiveCampaign model
A HubSpot incident underscores the critical importance of an unwavering commitment to security, and we present a responsible approach.
Alejandro Saavedra
6 min read
Transparency and Trust: The pillars of effective B2B lead generation
How a trust-based lead generation strategy can transform your results, leveraging the power of CRM strategies and marketing automation.
Alejandro Saavedra
2 min read
AI and your CRM as secret allies
We're at a point where artificial intelligence (AI) is gradually integrating into CRM platforms to create personalized and effective strateg
Alejandro Saavedra
3 min read
How to optimize ROI in sales campaigns
How the strategic combination of AI and CRM can enhance the ROI of sales campaigns
Alejandro Saavedra
2 min read
AI revolutionizes segmentation
Audience segmentation has always been fundamental to the success of marketing campaigns.
Alejandro Saavedra
2 min read
How to transform data into pure gold
How to integrate data with the use of artificial intelligence to enhance CRM strategies.
Alejandro Saavedra
2 min read
Omnichannel challenges the laws of traditional marketing
We will explore different solutions to simplify omnichannel and take it to a whole new level that was not possible in traditional marketing.
Alejandro Saavedra
2 min read
AI personalization for marketing and sales
How personalization is one of the keys to success in marketing and sales in today's digital world.
Alejandro Saavedra
2 min read
AI-powered lead scoring
How Artificial Intelligence (AI) is revolutionizing marketing and sales with one of the most powerful tools it offers: lead scoring
Alejandro Saavedra
2 min read
Workflows that convert leads into customers
AI-powered marketing automation platforms emerge as an innovative solution that combines artificial intelligence with the power of a CRM.
Alejandro Saavedra
2 min read
How AI is making marketing more personalized
How AI-powered marketing automation is solving the challenge of personalization at scale.
bottom of page