We dive into a campaign that shone more for its controversy than its results. 

We unearth an ad that promised relief but hid a painful secret. How far will a company go to sell a product?

But what happens when reality becomes distorted and illusion becomes the star product?

What happens when a brand decides to play on our deepest fears to sell its product?

We uncover a campaign that left a bitter taste in our mouths and reminds us that not all that glitters is gold... or vitamins.