In this episode, we will analyze a marketing campaign that sparked an intense debate about the limits of audacity and cultural sensitivity.

We'll explore an advertising campaign that, with a simple phrase, managed to encapsulate the essence of a brand.

We'll dive into a marketing campaign that cleverly combined humor and Argentina's political landscape to capture public attention and spark

We will explore how a world-renowned brand transformed its image and message to adapt to changing times and the demands of a more conscious

We'll analyze how a sports beverage brand is using technology to create a more personalized and engaging customer experience.

We delve into one of the most emblematic and controversial campaigns in marketing history.

We will talk about the controversial protagonist of a campaign that unleashed a storm of criticism and ethical questions. 

Today, we'll dive into a campaign that ignited more than just cigarettes and explore how its toxic fumes still affect our perceptions of gen

What happens when a brand decides to play on our deepest fears to sell its product?

We will explore the ever-changing nature of marketing throughout history, demonstrating that marketing has always been EXMARKETING.