How Artificial Intelligence (AI) is revolutionizing marketing and sales with one of the most powerful tools it offers: lead scoring

We'll explore an advertising campaign that, with a simple phrase, managed to encapsulate the essence of a brand.

We dissect a campaign that, with the best of intentions, ended up unleashing a storm of criticism.

We dive into a campaign that shone more for its controversy than its results. 

In this episode of EXMARKETING, we dust off a campaign that shook the world of soft drinks and left us a lesson about the power of nostalgia

But what happens when reality becomes distorted and illusion becomes the star product?

What happens when a brand decides to play on our deepest fears to sell its product?

Get ready for a trip to the past, to a time when a fast-food chain tried to spice up its menu with a pinch of eroticism. 

We will explore the ever-changing nature of marketing throughout history, demonstrating that marketing has always been EXMARKETING.