It's not uncommon for companies to view their databases as a necessary evil, something they must have but don't necessarily want to...

Creating campaigns to sell more can be very simple: sometimes you just need to create an email and send it to your customer list. No...

Price is one of the main drivers of a company's profitability and survival over time. It is very common to hear "we don't sell because we...

Industrial companies get their products to end users through intermediaries. According to Michael Stanton, a distribution channel is made...

According to Georges Chétochine in his book "Strategic Marketing of Distribution Channels" there are three types of points of sale that...

Today, business growth cannot be expected without an omnichannel strategy, where omnichannel means being present in all the channels that...