RevOps is about aligning people, processes, and technology to drive revenue growth and elevate the customer experience.

An XRM is a tool built on a CRM platform that can allow you to go beyond basic personalization.

In this article, we'll explore 7 essential steps to master omnichannel and achieve your sales and marketing goals.

In this article, we will explore how the success of Marlboro in the 50s and 60s can be replicated in the age of Artificial Intelligence.

We will delve into the power of AI to drive audience curation.

A HubSpot incident underscores the critical importance of an unwavering commitment to security, and we present a responsible approach.

How a trust-based lead generation strategy can transform your results, leveraging the power of CRM strategies and marketing automation.

We're at a point where artificial intelligence (AI) is gradually integrating into CRM platforms to create personalized and effective strateg

We will explore different solutions to simplify omnichannel and take it to a whole new level that was not possible in traditional marketing.

How personalization is one of the keys to success in marketing and sales in today's digital world. 

AI-powered marketing automation platforms emerge as an innovative solution that combines artificial intelligence with the power of a CRM.

How AI-powered marketing automation is solving the challenge of personalization at scale.

Exploraremos cómo aprovechar al máximo las múltiples plataformas de marketing para automatizar campañas de manera efectiva

How to go beyond basic customer and company data with custom data objects and Artificial Intelligence.

How integrations can revolutionize the way businesses interact with their customers and maximize their results.

An innovative approach that allows companies to create highly personalized and effective campaigns that connect with their audiences.

We delve into one of the most emblematic and controversial campaigns in marketing history.

We will explore the ever-changing nature of marketing throughout history, demonstrating that marketing has always been EXMARKETING.

Revisiting Peter Drucker's pivotal insight, "The customer defines the business's essence, offerings, and success," sheds light on a...

Personalization has emerged as the core driving force, distinguishing brands in a marketplace where consumers are bombarded with endless...