We'll explore an advertising campaign that, with a simple phrase, managed to encapsulate the essence of a brand.

We'll explore how a car brand used humor and audacity to stand out in a saturated market, and we'll analyze the results.

We delve into a collaboration that nobody saw coming: an iconic doll, a tech giant, and a comedian join forces to create an interactive expe

We delve into one of the most emblematic and controversial campaigns in marketing history.

We will talk about the controversial protagonist of a campaign that unleashed a storm of criticism and ethical questions. 

In this episode of EXMARKETING, we dust off a campaign that shook the world of soft drinks and left us a lesson about the power of nostalgia

Today, we'll dive into a campaign that ignited more than just cigarettes and explore how its toxic fumes still affect our perceptions of gen

What happens when a brand decides to play on our deepest fears to sell its product?