In this article, we'll explore 7 essential steps to master omnichannel and achieve your sales and marketing goals.

In this article, we will explore how the success of Marlboro in the 50s and 60s can be replicated in the age of Artificial Intelligence.

We will delve into the power of AI to drive audience curation.

A HubSpot incident underscores the critical importance of an unwavering commitment to security, and we present a responsible approach.

How a trust-based lead generation strategy can transform your results, leveraging the power of CRM strategies and marketing automation.

We'll explore how a car brand used humor and audacity to stand out in a saturated market, and we'll analyze the results.

We delve into a collaboration that nobody saw coming: an iconic doll, a tech giant, and a comedian join forces to create an interactive expe

We delve into one of the most emblematic and controversial campaigns in marketing history.

Get ready for a trip to the recent past, where a protein supplement brand unleashed a tsunami of controversy.

Get ready for a journey to the heart of one of the most daring and controversial advertising campaigns in recent history.

We dive into a campaign that shone more for its controversy than its results. 

In this episode of EXMARKETING, we dust off a campaign that shook the world of soft drinks and left us a lesson about the power of nostalgia

Today, we'll dive into a campaign that ignited more than just cigarettes and explore how its toxic fumes still affect our perceptions of gen

In this episode of EXMARKETING, we delve into the world of emotional advertising, but with an unexpected twist. 

In this episode, we unearth a campaign that tried to merge animal activism with the obsession for the perfect figure. 

Get ready for a journey to the dark side of marketing, where a brand that prided itself on promoting real beauty ended up starring in a real

What happens when a brand decides to play on our deepest fears to sell its product?

Get ready for a trip to the past, to a time when a fast-food chain tried to spice up its menu with a pinch of eroticism. 

We uncover a campaign that left a bitter taste in our mouths and reminds us that not all that glitters is gold... or vitamins.

We will explore the ever-changing nature of marketing throughout history, demonstrating that marketing has always been EXMARKETING.