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How Can CRM Drive Growth with Human Intelligence?
RevOps is about aligning people, processes, and technology to drive revenue growth and elevate the customer experience.
Alejandro Saavedra
3 min read


RevOps: The Key to Sustainable Growth
RevOps empowers organizations to optimize their revenue engine, accelerate deal cycles, and enhance customer satisfaction. In this article,
Alejandro Saavedra
11 min read


Competitor Positioning: Intelligent automation and workflows
One of the most important factors in strengthening competitive positioning is intelligent automation along with a human touch.
Alejandro Saavedra
2 min read


How much does it cost to implement a CRM with AI?
When evaluating the cost of a CRM, the question shouldn't just be "how much does it cost?".
Alejandro Saavedra
3 min read


7 steps to omnichannel success in industrial markets
In this article, we'll explore 7 essential steps to master omnichannel and achieve your sales and marketing goals.
Alejandro Saavedra
5 min read


Smart Positioning: Going beyond the Marlboro Man
In this article, we will explore how the success of Marlboro in the 50s and 60s can be replicated in the age of Artificial Intelligence.
Alejandro Saavedra
2 min read


The power of AI in audience curation: Beyond vanity metrics
We will delve into the power of AI to drive audience curation.
Alejandro Saavedra
4 min read


Trust and security in the age of AI: Lessons from the HubSpot case and the ActiveCampaign model
A HubSpot incident underscores the critical importance of an unwavering commitment to security, and we present a responsible approach.
Alejandro Saavedra
3 min read


Ep.1: Marketing has always been EXMARKETING
We will explore the ever-changing nature of marketing throughout history, demonstrating that marketing has always been EXMARKETING.
Alejandro Saavedra
7 min read


The strategic art of customer curation: Leveraging data for growth
Revisiting Peter Drucker's pivotal insight, "The customer defines the business's essence, offerings, and success," sheds light on a...
Alejandro Saavedra
2 min read


Activating innovation: The AI-Enhanced brainstorming process
Businesses frequently hit the wall of creative stagnation. The challenge is not merely to generate new ideas but to do so systematically,...
Alejandro Saavedra
3 min read


Embracing data-informed choices: The new axioms of modern marketing
In an era where data is the new currency, businesses are rapidly transitioning towards data-informed decision-making models. This shift...
Alejandro Saavedra
2 min read

AI for social good: How virtual assistants can guide ethics and morality
The integration of AI in business processes isn't just about efficiency and profitability; it's increasingly about aligning business...
Alejandro Saavedra
2 min read


Emobots - Analyzing Paralinguistics for more natural AI interactions
Artificial intelligence has made incredible strides in recent years in understanding human language. Systems like ChatGPT can now hold...
Alejandro Saavedra
2 min read


Activation of Innovation: Harnessing market data and customer feedback to unlock business growth
Growing a business is like piecing together a complex puzzle. Each component must perfectly fit together to reveal the full revenue...
Alejandro Saavedra
5 min read


The role of CRM in the modern marketing landscape
Customer Relationship Management (CRM) has emerged as a crucial tool for companies aiming to thrive and grow. CRM systems have evolved...
Alejandro Saavedra
3 min read


The dawn of a new era in AI: Unveiling Google DeepMind's Gemini
The field of Artificial Intelligence (AI) is witnessing a revolutionary transformation with the advent of Google DeepMind's Gemini model....
Alejandro Saavedra
3 min read


Delivering personalized guidance at scale with intelligent bots: A new axiom in customer engagement
In the ever-evolving landscape of customer engagement, one axiom stands paramount: Personalization is key to customer satisfaction. As...
Alejandro Saavedra
2 min read


The emotional value of AI: Why companies must focus on human connection
In the evolving landscape of artificial intelligence (AI), businesses are increasingly harnessing its capabilities for operational...
Alejandro Saavedra
3 min read


Planning Ahead with AI
The future is here. More and more, businesspeople work alongside gigantic AI assistants to optimize operations. Intelligent solutions can...
Alejandro Saavedra
2 min read
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