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Ep.30: The scandal that shook trust in social media
We'll explore a scandal that exposed the fine line between persuasion and manipulation in the digital world.
Alejandro Saavedra
3 min read


Ep. 26: The hidden truth behind your favorite drink
We'll delve into a campaign that has sparked controversy and concern on social media.
Alejandro Saavedra
3 min read

Ep.21: Celibacy is not the answer
We dissect a campaign that, with the best of intentions, ended up unleashing a storm of criticism.
Alejandro Saavedra
4 min read

Ep.20: A legacy of suffering from the last century
We delve into one of the most emblematic and controversial campaigns in marketing history.
Alejandro Saavedra
5 min read

Ep.19: Adorable pet or wolf in sheep's skin
We will talk about the controversial protagonist of a campaign that unleashed a storm of criticism and ethical questions.
Alejandro Saavedra
4 min read

Ep.18: A war to go to the beach
Get ready for a trip to the recent past, where a protein supplement brand unleashed a tsunami of controversy.
Alejandro Saavedra
3 min read

Ep.14: The instant smile that wasn't so instantaneous
We dive into a campaign that shone more for its controversy than its results.
Alejandro Saavedra
4 min read

Ep.13: The doctor who became an object
In this episode of EXMARKETING, we unearth a campaign that sparked a scandal in the video game world.
Alejandro Saavedra
3 min read

Ep.8: The Filet-O-Fish that makes you cry
In this episode of EXMARKETING, we delve into the world of emotional advertising, but with an unexpected twist.
Alejandro Saavedra
4 min read

Ep.7: The mirage of beauty
But what happens when reality becomes distorted and illusion becomes the star product?
Alejandro Saavedra
3 min read

Ep.6: The whale that wanted to lose weight
In this episode, we unearth a campaign that tried to merge animal activism with the obsession for the perfect figure.
Alejandro Saavedra
4 min read

Ep.5: The soap that whitens... reputations
Get ready for a journey to the dark side of marketing, where a brand that prided itself on promoting real beauty ended up starring in a real
Alejandro Saavedra
4 min read

Ep.4: Halitosis, the monster of bad breath
What happens when a brand decides to play on our deepest fears to sell its product?
Alejandro Saavedra
4 min read

Ep.3: The campaign that promised to blow minds
Get ready for a trip to the past, to a time when a fast-food chain tried to spice up its menu with a pinch of eroticism.
Alejandro Saavedra
4 min read

Ep.2: The drink that deceived with its healthy disguise
We uncover a campaign that left a bitter taste in our mouths and reminds us that not all that glitters is gold... or vitamins.
Alejandro Saavedra
4 min read
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