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Elevating RevOps: Treating Your CRM Strategy as a Core Product, Not a Project
To truly build a scalable and sustainable Revenue Growth Engine, we must shift our mindset: Our CRM RevOps Strategy is a Product.
Alejandro Saavedra
3 min read


How Can CRM Drive Growth with Human Intelligence?
RevOps is about aligning people, processes, and technology to drive revenue growth and elevate the customer experience.
Alejandro Saavedra
3 min read


More for More, Less, or the Same: Intelligent Automation
We will see how to identify and break the bottlenecks that hinder growth with marketing automation.
Alejandro Saavedra
3 min read


The power of AI in audience curation: Beyond vanity metrics
We will delve into the power of AI to drive audience curation.
Alejandro Saavedra
4 min read


Transparency and Trust: The pillars of effective B2B lead generation
How a trust-based lead generation strategy can transform your results, leveraging the power of CRM strategies and marketing automation.
Alejandro Saavedra
6 min read


AI revolutionizes segmentation
Audience segmentation has always been fundamental to the success of marketing campaigns.
Alejandro Saavedra
2 min read


How to transform data into pure gold
How to integrate data with the use of artificial intelligence to enhance CRM strategies.
Alejandro Saavedra
2 min read


AI personalization for marketing and sales
How personalization is one of the keys to success in marketing and sales in today's digital world.
Alejandro Saavedra
2 min read


AI-powered lead scoring
How Artificial Intelligence (AI) is revolutionizing marketing and sales with one of the most powerful tools it offers: lead scoring
Alejandro Saavedra
2 min read


How AI is making marketing more personalized
How AI-powered marketing automation is solving the challenge of personalization at scale.
Alejandro Saavedra
2 min read


Data models to transform marketing
Veremos como la combinación de la IA y los CRM está revolucionando la forma en que las empresas interactúan con sus audiencias.
Alejandro Saavedra
3 min read


Recommendations for Multi-Platform Marketing
Exploraremos cómo aprovechar al máximo las múltiples plataformas de marketing para automatizar campañas de manera efectiva
Alejandro Saavedra
2 min read


The rise of informed marketing
How one of the keys to marketing success is transformed with data: the ability to understand and anticipate customer needs.
Alejandro Saavedra
2 min read


Ideas for hyper-personalized campaigns
How to go beyond basic customer and company data with custom data objects and Artificial Intelligence.
Alejandro Saavedra
3 min read


Creating email marketing campaigns
An innovative approach that allows companies to create highly personalized and effective campaigns that connect with their audiences.
Alejandro Saavedra
2 min read


Ep.23: A bet on omnichannel loyalty
We'll analyze how a sports beverage brand is using technology to create a more personalized and engaging customer experience.
Alejandro Saavedra
4 min read

Ep.14: The instant smile that wasn't so instantaneous
We dive into a campaign that shone more for its controversy than its results.
Alejandro Saavedra
4 min read

Ep.3: The campaign that promised to blow minds
Get ready for a trip to the past, to a time when a fast-food chain tried to spice up its menu with a pinch of eroticism.
Alejandro Saavedra
4 min read


Ep.1: Marketing has always been EXMARKETING
We will explore the ever-changing nature of marketing throughout history, demonstrating that marketing has always been EXMARKETING.
Alejandro Saavedra
7 min read
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