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How Can CRM Drive Growth with Human Intelligence?
RevOps is about aligning people, processes, and technology to drive revenue growth and elevate the customer experience.
Alejandro Saavedra
3 min read


RevOps: The Key to Sustainable Growth
RevOps empowers organizations to optimize their revenue engine, accelerate deal cycles, and enhance customer satisfaction. In this article,
Alejandro Saavedra
11 min read


Advanced personalization with XRM: Happy customers and better results
An XRM is a tool built on a CRM platform that can allow you to go beyond basic personalization.
Alejandro Saavedra
2 min read


Omnichannel positioning strategies: The key to connecting with your audience
Traditional positioning strategies are no longer enough, omnichannel marketing allows you to orchestrate personalized campaigns.
Alejandro Saavedra
3 min read


Competitor Positioning: Intelligent automation and workflows
One of the most important factors in strengthening competitive positioning is intelligent automation along with a human touch.
Alejandro Saavedra
2 min read


Trust and security in the age of AI: Lessons from the HubSpot case and the ActiveCampaign model
A HubSpot incident underscores the critical importance of an unwavering commitment to security, and we present a responsible approach.
Alejandro Saavedra
3 min read


Ep.1: Marketing has always been EXMARKETING
We will explore the ever-changing nature of marketing throughout history, demonstrating that marketing has always been EXMARKETING.
Alejandro Saavedra
7 min read


The strategic art of customer curation: Leveraging data for growth
Revisiting Peter Drucker's pivotal insight, "The customer defines the business's essence, offerings, and success," sheds light on a...
Alejandro Saavedra
2 min read


Personalization: The heartbeat of consumer culture
Personalization has emerged as the core driving force, distinguishing brands in a marketplace where consumers are bombarded with endless...
Alejandro Saavedra
2 min read


The importance of deploying omnichannel marketing strategies
The importance of deploying omnichannel marketing strategies has never been more pronounced. Omnichannel marketing transcends traditional...
Alejandro Saavedra
2 min read

AI for social good: How virtual assistants can guide ethics and morality
The integration of AI in business processes isn't just about efficiency and profitability; it's increasingly about aligning business...
Alejandro Saavedra
2 min read

AI-Ready Humanizing Brand Strategies in the Age of Artificial Intelligence
As artificial intelligence and robotics become further integrated into business operations, generic and commoditized offerings will no...
Alejandro Saavedra
3 min read

The future of marketing: A symphony of automation and AI
The intersection of Artificial Intelligence (AI) and automation in marketing represents a significant paradigm shift. This fusion is not...
Alejandro Saavedra
2 min read


The invisible force of human-centric technology in business: Revolutionizing practices for sustainable growth
Human-centric technology is not just a fleeting trend in the business landscape; it is the invisible force shaping the future of...
Alejandro Saavedra
2 min read


Reframing marketing personalization: Finding the human touch in AI-driven strategies
In the quest for highly tailored marketing experiences, businesses increasingly rely on Artificial Intelligence (AI). However, this...
Alejandro Saavedra
2 min read


Emobots - Analyzing Paralinguistics for more natural AI interactions
Artificial intelligence has made incredible strides in recent years in understanding human language. Systems like ChatGPT can now hold...
Alejandro Saavedra
2 min read


Activation of Innovation: Harnessing market data and customer feedback to unlock business growth
Growing a business is like piecing together a complex puzzle. Each component must perfectly fit together to reveal the full revenue...
Alejandro Saavedra
5 min read


The role of CRM in the modern marketing landscape
Customer Relationship Management (CRM) has emerged as a crucial tool for companies aiming to thrive and grow. CRM systems have evolved...
Alejandro Saavedra
3 min read


The dawn of a new era in AI: Unveiling Google DeepMind's Gemini
The field of Artificial Intelligence (AI) is witnessing a revolutionary transformation with the advent of Google DeepMind's Gemini model....
Alejandro Saavedra
3 min read


Delivering personalized guidance at scale with intelligent bots: A new axiom in customer engagement
In the ever-evolving landscape of customer engagement, one axiom stands paramount: Personalization is key to customer satisfaction. As...
Alejandro Saavedra
2 min read
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