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Elevating RevOps: Treating Your CRM Strategy as a Core Product, Not a Project
To truly build a scalable and sustainable Revenue Growth Engine, we must shift our mindset: Our CRM RevOps Strategy is a Product.
Alejandro Saavedra
3 min read


How Can CRM Drive Growth with Human Intelligence?
RevOps is about aligning people, processes, and technology to drive revenue growth and elevate the customer experience.
Alejandro Saavedra
3 min read


RevOps: The Key to Sustainable Growth
RevOps empowers organizations to optimize their revenue engine, accelerate deal cycles, and enhance customer satisfaction. In this article,
Alejandro Saavedra
11 min read


Omnichannel positioning strategies: The key to connecting with your audience
Traditional positioning strategies are no longer enough, omnichannel marketing allows you to orchestrate personalized campaigns.
Alejandro Saavedra
3 min read


How much does it cost to implement a CRM with AI?
When evaluating the cost of a CRM, the question shouldn't just be "how much does it cost?".
Alejandro Saavedra
3 min read


More for More, Less, or the Same: Intelligent Automation
We will see how to identify and break the bottlenecks that hinder growth with marketing automation.
Alejandro Saavedra
3 min read


7 steps to omnichannel success in industrial markets
In this article, we'll explore 7 essential steps to master omnichannel and achieve your sales and marketing goals.
Alejandro Saavedra
5 min read


The power of AI in audience curation: Beyond vanity metrics
We will delve into the power of AI to drive audience curation.
Alejandro Saavedra
4 min read


Trust and security in the age of AI: Lessons from the HubSpot case and the ActiveCampaign model
A HubSpot incident underscores the critical importance of an unwavering commitment to security, and we present a responsible approach.
Alejandro Saavedra
3 min read


Transparency and Trust: The pillars of effective B2B lead generation
How a trust-based lead generation strategy can transform your results, leveraging the power of CRM strategies and marketing automation.
Alejandro Saavedra
6 min read


AI and your CRM as secret allies
We're at a point where artificial intelligence (AI) is gradually integrating into CRM platforms to create personalized and effective strateg
Alejandro Saavedra
2 min read


Recommendations for Multi-Platform Marketing
Exploraremos cómo aprovechar al máximo las múltiples plataformas de marketing para automatizar campañas de manera efectiva
Alejandro Saavedra
2 min read


Personalization: The heartbeat of consumer culture
Personalization has emerged as the core driving force, distinguishing brands in a marketplace where consumers are bombarded with endless...
Alejandro Saavedra
2 min read


Activating innovation: The AI-Enhanced brainstorming process
Businesses frequently hit the wall of creative stagnation. The challenge is not merely to generate new ideas but to do so systematically,...
Alejandro Saavedra
3 min read

The future of marketing: A symphony of automation and AI
The intersection of Artificial Intelligence (AI) and automation in marketing represents a significant paradigm shift. This fusion is not...
Alejandro Saavedra
2 min read


The invisible force of human-centric technology in business: Revolutionizing practices for sustainable growth
Human-centric technology is not just a fleeting trend in the business landscape; it is the invisible force shaping the future of...
Alejandro Saavedra
2 min read


Activation of Innovation: Harnessing market data and customer feedback to unlock business growth
Growing a business is like piecing together a complex puzzle. Each component must perfectly fit together to reveal the full revenue...
Alejandro Saavedra
5 min read


The role of CRM in the modern marketing landscape
Customer Relationship Management (CRM) has emerged as a crucial tool for companies aiming to thrive and grow. CRM systems have evolved...
Alejandro Saavedra
3 min read


Harnessing AI-powered LLM for sales acceleration: A CRM revolution
In the evolving digital business environment, the integration of Artificial Intelligence (AI), especially large language models, into...
Alejandro Saavedra
2 min read


Planning Ahead with AI
The future is here. More and more, businesspeople work alongside gigantic AI assistants to optimize operations. Intelligent solutions can...
Alejandro Saavedra
2 min read
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