top of page


Ep.27: Humor, politics, and appliances
We'll dive into a marketing campaign that cleverly combined humor and Argentina's political landscape to capture public attention and spark
Alejandro Saavedra
5 min read


Ep.25: The Metamorphosis of an iconic brand
We will explore how a world-renowned brand transformed its image and message to adapt to changing times and the demands of a more conscious
Alejandro Saavedra
5 min read


Ep.23: A bet on omnichannel loyalty
We'll analyze how a sports beverage brand is using technology to create a more personalized and engaging customer experience.
Alejandro Saavedra
4 min read

Ep.22: A doll that takes you to discover the world
We delve into a collaboration that nobody saw coming: an iconic doll, a tech giant, and a comedian join forces to create an interactive expe
Alejandro Saavedra
5 min read

Ep.16: Kisses that change the world or advertising provocation
Get ready for a journey to the heart of one of the most daring and controversial advertising campaigns in recent history.
Alejandro Saavedra
4 min read

Ep.12: When tradition is more important than taste
In this episode of EXMARKETING, we dust off a campaign that shook the world of soft drinks and left us a lesson about the power of nostalgia
Alejandro Saavedra
4 min read

Ep.3: The campaign that promised to blow minds
Get ready for a trip to the past, to a time when a fast-food chain tried to spice up its menu with a pinch of eroticism.
Alejandro Saavedra
4 min read


Ep.1: Marketing has always been EXMARKETING
We will explore the ever-changing nature of marketing throughout history, demonstrating that marketing has always been EXMARKETING.
Alejandro Saavedra
7 min read
bottom of page