RevOps is about aligning people, processes, and technology to drive revenue growth and elevate the customer experience.

An XRM is a tool built on a CRM platform that can allow you to go beyond basic personalization.

Traditional positioning strategies are no longer enough, omnichannel marketing allows you to orchestrate personalized campaigns.

One of the most important factors in strengthening competitive positioning is intelligent automation along with a human touch.

When evaluating the cost of a CRM, the question shouldn't just be "how much does it cost?".

We will see how to identify and break the bottlenecks that hinder growth with marketing automation.

In this article, we'll explore 7 essential steps to master omnichannel and achieve your sales and marketing goals.

In this article, we will explore how the success of Marlboro in the 50s and 60s can be replicated in the age of Artificial Intelligence.

We will delve into the power of AI to drive audience curation.

A HubSpot incident underscores the critical importance of an unwavering commitment to security, and we present a responsible approach.

We're at a point where artificial intelligence (AI) is gradually integrating into CRM platforms to create personalized and effective strateg

How the strategic combination of AI and CRM can enhance the ROI of sales campaigns

Audience segmentation has always been fundamental to the success of marketing campaigns. 

How AI-powered marketing automation is solving the challenge of personalization at scale.

How one of the keys to marketing success is transformed with data: the ability to understand and anticipate customer needs. 

How to go beyond basic customer and company data with custom data objects and Artificial Intelligence.

How integrations can revolutionize the way businesses interact with their customers and maximize their results.

An innovative approach that allows companies to create highly personalized and effective campaigns that connect with their audiences.

We will explore how companies can overcome these obstacles and harness the power of integration to gain a holistic view of marketing.

Personalization has emerged as the core driving force, distinguishing brands in a marketplace where consumers are bombarded with endless...