top of page


Ep.29: White Christmas, black controversy
In this episode, we will analyze a marketing campaign that sparked an intense debate about the limits of audacity and cultural sensitivity.
Alejandro Saavedra
4 min read


Ep.27: Humor, politics, and appliances
We'll dive into a marketing campaign that cleverly combined humor and Argentina's political landscape to capture public attention and spark
Alejandro Saavedra
5 min read

Ep.13: The doctor who became an object
In this episode of EXMARKETING, we unearth a campaign that sparked a scandal in the video game world.
Alejandro Saavedra
3 min read

Ep.11: An example of migraine for pharmaceutical marketing
We unearth an ad that promised relief but hid a painful secret. How far will a company go to sell a product?
Alejandro Saavedra
4 min read

Ep.3: The campaign that promised to blow minds
Get ready for a trip to the past, to a time when a fast-food chain tried to spice up its menu with a pinch of eroticism.
Alejandro Saavedra
4 min read


Ep.1: Marketing has always been EXMARKETING
We will explore the ever-changing nature of marketing throughout history, demonstrating that marketing has always been EXMARKETING.
Alejandro Saavedra
7 min read
bottom of page