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We dissect a campaign that, with the best of intentions, ended up unleashing a storm of criticism.

We delve into one of the most emblematic and controversial campaigns in marketing history.

We will talk about the controversial protagonist of a campaign that unleashed a storm of criticism and ethical questions. 

Get ready for a trip to the recent past, where a protein supplement brand unleashed a tsunami of controversy.

We will explore how a well-known brand tried to harness the adventurous spirit of its audience, but ended up generating a wave of criticism.

Get ready for a journey to the heart of one of the most daring and controversial advertising campaigns in recent history.

Was it an innocent mistake or a deliberate attempt to exploit harmful stereotypes? In this episode, we unearth a campaign that left a stain

We dive into a campaign that shone more for its controversy than its results. 

In this episode of EXMARKETING, we unearth a campaign that sparked a scandal in the video game world. 

In this episode of EXMARKETING, we dust off a campaign that shook the world of soft drinks and left us a lesson about the power of nostalgia

We unearth an ad that promised relief but hid a painful secret. How far will a company go to sell a product?

In this episode, we delve into a campaign that attempted to be bold and provocative, but ended up being an explosive cocktail of bad taste a

Today, we'll dive into a campaign that ignited more than just cigarettes and explore how its toxic fumes still affect our perceptions of gen

In this episode of EXMARKETING, we delve into the world of emotional advertising, but with an unexpected twist. 

But what happens when reality becomes distorted and illusion becomes the star product?

In this episode, we unearth a campaign that tried to merge animal activism with the obsession for the perfect figure. 

Get ready for a journey to the dark side of marketing, where a brand that prided itself on promoting real beauty ended up starring in a real

What happens when a brand decides to play on our deepest fears to sell its product?

Get ready for a trip to the past, to a time when a fast-food chain tried to spice up its menu with a pinch of eroticism. 

We uncover a campaign that left a bitter taste in our mouths and reminds us that not all that glitters is gold... or vitamins.