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Digital Transformation
Optimizing sales, marketing, and customer service processes with CRM tools.


Workflows that convert leads into customers
AI-powered marketing automation platforms emerge as an innovative solution that combines artificial intelligence with the power of a CRM.

Alejandro Saavedra
2 min read


How AI is making marketing more personalized
How AI-powered marketing automation is solving the challenge of personalization at scale.

Alejandro Saavedra
2 min read


Data models to transform marketing
Veremos como la combinación de la IA y los CRM está revolucionando la forma en que las empresas interactúan con sus audiencias.

Alejandro Saavedra
3 min read


Recommendations for Multi-Platform Marketing
Exploraremos cómo aprovechar al máximo las múltiples plataformas de marketing para automatizar campañas de manera efectiva

Alejandro Saavedra
2 min read


The rise of informed marketing
How one of the keys to marketing success is transformed with data: the ability to understand and anticipate customer needs.

Alejandro Saavedra
2 min read


Ideas for hyper-personalized campaigns
How to go beyond basic customer and company data with custom data objects and Artificial Intelligence.

Alejandro Saavedra
3 min read


Digital metamorphosis for ecommerce platforms
How integrations can revolutionize the way businesses interact with their customers and maximize their results.

Alejandro Saavedra
2 min read


Creating email marketing campaigns
An innovative approach that allows companies to create highly personalized and effective campaigns that connect with their audiences.

Alejandro Saavedra
2 min read


Automation as the key to intelligent marketing
How automated workflows can transform the way businesses collect, analyze, and utilize data to drive their marketing.

Alejandro Saavedra
2 min read


Integrating platforms for complex projects
We will explore how companies can overcome these obstacles and harness the power of integration to gain a holistic view of marketing.

Alejandro Saavedra
3 min read


The strategic art of customer curation: Leveraging data for growth
Revisiting Peter Drucker's pivotal insight, "The customer defines the business's essence, offerings, and success," sheds light on a...

Alejandro Saavedra
2 min read


Personalization: The heartbeat of consumer culture
Personalization has emerged as the core driving force, distinguishing brands in a marketplace where consumers are bombarded with endless...

Alejandro Saavedra
2 min read


Activating innovation: The AI-Enhanced brainstorming process
Businesses frequently hit the wall of creative stagnation. The challenge is not merely to generate new ideas but to do so systematically,...

Alejandro Saavedra
3 min read


Embracing data-informed choices: The new axioms of modern marketing
In an era where data is the new currency, businesses are rapidly transitioning towards data-informed decision-making models. This shift...

Alejandro Saavedra
2 min read


The future of marketing: A symphony of automation and AI
The intersection of Artificial Intelligence (AI) and automation in marketing represents a significant paradigm shift. This fusion is not...

Alejandro Saavedra
2 min read


Activation of Innovation: Harnessing market data and customer feedback to unlock business growth
Growing a business is like piecing together a complex puzzle. Each component must perfectly fit together to reveal the full revenue...

Alejandro Saavedra
5 min read


The role of CRM in the modern marketing landscape
Customer Relationship Management (CRM) has emerged as a crucial tool for companies aiming to thrive and grow. CRM systems have evolved...

Alejandro Saavedra
3 min read


Harnessing AI-powered LLM for sales acceleration: A CRM revolution
In the evolving digital business environment, the integration of Artificial Intelligence (AI), especially large language models, into...

Alejandro Saavedra
2 min read


Planning Ahead with AI
The future is here. More and more, businesspeople work alongside gigantic AI assistants to optimize operations. Intelligent solutions can...

Alejandro Saavedra
2 min read


Experience Relationship Management trends for 2024
As we move further into 2023, companies that prioritize customer experience and relationship management will undoubtedly have a...

Alejandro Saavedra
2 min read
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